I'm with you on that pit. As I told the guys at Midwest 4x4, they started a horrible fad. Only reason I can remotely tolerate KK/Lonestar is because it looks so Damn good with the flag scheme.
The only reason the current trophy truck bodies are so ridiculously wide is because as technology improves and trucks get more wheel travel, the track width increases. The wider the track width, the wider the body flaring will be. They could easily go out and buy a 3 inch flared fender and use that instead of the current trophy truck front clips.
EDIT: As I recall, frank Schettini ran flared bedsides on Big Dummy. Not the trophy truck style, but the kind you would find on a daily driver prerunner.